Light and airy.

Modern typeface.

Better visibility of key elements.

Clearer navigation.

These are the first impressions I had when I saw the Twitter’s new design.

The changes are actually very small. But they make a world of a difference.

The white background allows the graphics and modern typeface of the numbers to shine.

The bar across the top is white, with a darker search bar. The icons on the bar appear larger because of the white background.

The annoying light gradient on the default profile box background is gone, replaced with a much more subtle texture and gradient, allowing your profile information to be more legible.

The new light airy twitter pages:

The new profile box is a win, replacing the shiny gradient with a more subtle one, and adding a pleasant texture:

 

There are a few changes that make a big design difference:

Also of note but not as recent, Twitter has become more graphic and content-centered in the last few months, displaying images in full view rather than requiring an extra click.

Old sign in page:

New sign in page:

These subtle changes in texture and color prove that the smallest of design choices affect your brand and look in a major way, delivering a completely different user experience.

What do you think?