Better visibility of key elements.
These are the first impressions I had when I saw the Twitter’s new design.
The changes are actually very small. But they make a world of a difference.
The white background allows the graphics and modern typeface of the numbers to shine.
The bar across the top is white, with a darker search bar. The icons on the bar appear larger because of the white background.
The annoying light gradient on the default profile box background is gone, replaced with a much more subtle texture and gradient, allowing your profile information to be more legible.
The new light airy twitter pages:
The new profile box is a win, replacing the shiny gradient with a more subtle one, and adding a pleasant texture:
There are a few changes that make a big design difference:
Also of note but not as recent, Twitter has become more graphic and content-centered in the last few months, displaying images in full view rather than requiring an extra click.
Old sign in page:
New sign in page:
These subtle changes in texture and color prove that the smallest of design choices affect your brand and look in a major way, delivering a completely different user experience.
What do you think?