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Readable and modern design, fresh new look

Straight Talk for Parents Guide

Marisa Porter - June 20, 2014

Straight Talk for Parents was looking for a fresh new look for their seminar curriculum guide for parents.

This engaging brightly colored book introduces parents to the fundamentals of communicating with their kids about the tough issues of alcohol, street and prescription drug abuse. In keeping with the positive vibe of the book, Arete Imagine focused more on visuals of kids having fun, making healthy choices and engaging with family members, juxtaposed next to images of troubled teens and the consequences of substance abuse. Oversized bright text was replaced with a readable and modern font choice and the color palette was updated to an analogous color scheme.

Before:

Straight-Talk-Guide-for-Parents-2nd-Edition-Winter-2010_Page_02 Straight-Talk-Guide-for-Parents-2nd-Edition-Winter-2010_Page_03

Straight-Talk-Guide-for-Parents-2nd-Edition-Winter-2010_Page_04

After:
straight talk for parents guide

straight talk for parents guide

straight talk for parents guide

straight talk for parents guide

straight talk for parents guide

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About Marisa Porter

From responsive emails to content strategy, from pixel-perfect mobile first designs to interactive user experiences that meet people where they are, Marisa Porter serves the clients of Wanna Pixel Inc. by overseeing the creative process for and development of their web based projects.

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