Straight Talk for Parents was looking for a fresh new look for their seminar curriculum guide for parents.
This engaging brightly colored book introduces parents to the fundamentals of communicating with their kids about the tough issues of alcohol, street and prescription drug abuse. In keeping with the positive vibe of the book, Arete Imagine focused more on visuals of kids having fun, making healthy choices and engaging with family members, juxtaposed next to images of troubled teens and the consequences of substance abuse. Oversized bright text was replaced with a readable and modern font choice and the color palette was updated to an analogous color scheme.
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After:
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