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Nonprofit Websites: 10 Engaging Donation Page Solutions

Meg Delagrange - July 6, 2016

Each of these websites have been built responsively for a beautiful experience on multiple screen devices. By paying attention to the use of consistent branding, clear messaging, and clean design principles, these nonprofit organizations have created an engaging experience for their audience, yet each look is unique to their individual organizations. Instead of hiding their donation forms or pages, they celebrate the opportunity to engage their constituents. They invite their audience to experience their mission. They empower potential donors with a chance to make a change.

“Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.” —John Chris Jones

It’s not as simple as using a single approach that is effective for all organizations. Instead, we’ve highlighted the key points that stood out to us in the following examples of several nonprofit organization’s websites. (Nonprofits rock.)

1. Charity Water

Main page:

charity_water_mainpage_donate

Subpage:

Charity Water Donation Page

Highlights

  • Giving form invitation on the homepage
  • Gives donors simple options that are not overwhelming
  • Gives donors the option to give once or give monthly
  • Different payment options make giving easier
  • Responsive forms that look beautiful on mobile

2. Reach Out and Read Colorado

donation_forms_responsive

Highlights

  • Donation tool is easily accessible on the homepage
  • Clear, guided experience with a multi-step form and inline validation
  • Gives donors the option to give once or give monthly
  • Gives donors simple options that are not overwhelming
  • Responsive forms that look beautiful on mobile
  • No repetitive information

Disclaimer: The newly launched Reach Out and Read Colorado website and donation tool was designed and developed by the Wanna Pixel Team on WordPress with CiviCRM, an open source CRM used by more than 10,800 nonprofit organizations.

“Any intelligent fool can make things bigger and more complex. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” —E. F. Schumacher

 

3. Heifer International

Homepage:

Heifer International

Further down the homepage:

Heifer International Donation Form

Highlights

  • Giving form invitation on the homepage
  • Gives donors simple options that are not overwhelming
  • Beautiful call-to-action button in a single-column display

 

4. Oxfam America

Main page:

Oxfam Donation Page

Oxfam Donation Graphic

oxfam_footer_donate

Subpage:

oxfam_subpage_donate

Highlights

  • Donation selection tool in the footer
  • Gives donors clear ways to get involved that are not overwhelming
  • Gives donors the option to give once or give monthly
  • Bright, fun colors with bold typography
  • Striking imagery
  • Artistic call-to-action button

 

5. New York–New Jersey Trail Conference

Landing page for a new website campaign:

New York–New Jersey Trail Conference

 

Donation tool:

New York–New Jersey Trail Conference

Highlights

  • Donation form on homepage as well as pop-up donation tool modal
  • Clear, guided experience with a multi-step form
  • Gives donors simple options that are not overwhelming
  • Gives donors the option to give once or give monthly
  • Responsive forms that look beautiful on mobile
  • Benefit of certain gift amount clarified

Disclaimer: The NYNJTC fundraising website was designed and developed by the Wanna Pixel Team, built on Wordpress with Give, a donation tool for WordPress.

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” —Antoine de Saint-Exupery

 

6. Saturday Place

Donation page:
saturday_place_subpage_donate

Highlights

  • Visual graphics to demonstrate impact of donor’s gift
  • Simple, clear message

 

7. Pencils of Promise

Donation page:

pencils_of_promise_subpage_donate

Highlights

  • Gives donors the option to give once or give monthly
  • Clever yet clear messaging
  • Different payment options make giving easier

“The time it takes to make a decision increases as the number of alternatives increases.” —William Edmund Hick

8. Girl Effect

Donation page:

girl_effect_subpage_donate

Highlights

  • Simple yet powerful design
  • Gives donors the option to give once or give monthly

“Simplicity is about subtracting the obvious and adding the meaningful.” —John Maeda

 

9. International Justice Mission

Donation page:

International Justice Mission Donation Page

Highlights

  • Gives donors simple options that are not overwhelming
  • Responsive forms that look beautiful on mobile
  • Benefit of certain gift amount

10. Feeding America

Donation page:

Feeding America Donation Page

Highlights

  • Visual graphics to communicate the impact of donor’s gift
  • Gives donors the option to give once or give monthly

How about you? Do you have a favorite nonprofit website or a great idea for new ways to engage an audience? Leave a comment below—we’d love to hear from you.

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  • About the Author
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About Meg Delagrange

With over 22 moves between New York and Tokyo, Meg finally found her home with Wanna Pixel. Meg takes the ideas and mismatched puzzle pieces of information from clients and turns them into beautiful, interactive, accessible, and modern user experiences. Her role is to understand the brand and values that you need to communicate and put that into a visual language your clients will understand. After hours, you may find her painting in her studio or Instagramming inspirational scribbles. She currently lives in the always-beautiful Denver, Colorado.

  • Nonprofit Engagement: Creating a Unified Experience - July 18, 2016
  • Nonprofit Websites: 10 Engaging Donation Page Solutions - July 6, 2016
  • Will you be giving away 60% of your year-end fundraising potential? - September 11, 2015
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