A Look Behind the Design for the Denver Analytics Forum Event Website

We at Wapix are so honored to have designed and built the website for the event we are hosting in partnership with Tech4Good Denver: Google Analytics for Nonprofits.

The first-build version was built around the idea of the upward rise Google hopes you’ll see in your analytics. It was a bit stark and used bright orange and a blue that was just a few shades away from system blue.

The second iteration, the one pictured here and on the live site, focused on an on-trend handwriting typeface, Bourton Handbase, a delightful family of fonts that included comforting elements like hatch lines, chalk shapes, and a script that is not too hand-written and not too cursive. The script font has even weights throughout, saving it from being a too-fancy invitation font, maintaining a sort of simplistic primitive charm, as if written with a stick. Its lack of variation conjures up images of a plainclothes craftsman with excellent drawing skills using simple tools, rather than Old World prestige.

 

The typography we chose, with its comforting and inviting elements, was intended to encourage attendees to view the event not as a tech-oriented classroom but as a warm gathering of people with similar passions. It also gives a nod to simple and elemental principles in art, hoping to mimic how something as complex as Google Analytics will be broken down into simple elements.

The colors were natural byproducts of the imagery and typography chosen. A retro chocolate brown, which I’ve always loved paired with a bright, sunshiny yellow. These two colors together remind me of the bright yellow stitching on a craftsman’s dark overalls.

Perhaps one of my favorite elements is the favicon—a little bright yellow dot with chocolate brown arms representing the upward trend of traffic visits we hope you’ll experience after this forum.

Strength and elegance, beauty and solid craft. This is the balance we all aim for in our communities and lives, our designs and our digital presences.

Google Analytics Forum for Nonprofits.