There’s a saying that you never get a second chance to make a first impression. When it comes to the internet and your nonprofit’s website, you have all of 50 milliseconds to make that first impression.
An outdated website does more than signal that you’ve been around for a while. It may hurt your organization and drive potential donors elsewhere. Here at WannaPixel, our mission is to help nonprofits like yours set up website design best practices, so you can connect with a broader audience and expand the good work you want to do in the world.
As we work with you to consider technology solutions, we encourage you to take a look at your website from a new user’s perspective. What’s your first impression of your nonprofit based on your website’s landing page and images? How does it feel to navigate your website? How much trust do you put in the donation page? Can you even find the donation page?
Outdated Says You Don’t Care
Your website is your nonprofit’s face to the world. It’s where you meet and greet new audience members, it’s how you introduce yourself to the wider community of charitable organizations, it’s how you interact with strangers and friends. If you haven’t taken the time to update your website, you’re letting readers know that you don’t really care how you come off. Appearances matter, and you want to make sure you’re signaling to visitors that you really do care.
Outdated Says Your Service Is Spotty
Just as you might not trust that a dilapidated storefront will give way to a polished, inspiring shop inside, the same can be said for your website. A clunky design featuring dated images and laden with unnecessary text signals to new visitors that your organization might not offer cutting-edge services. And most importantly, outdated sites throw into question the security of your donation page: users want to feel confidence when they click the “donate” button to help support your work. If they don’t trust it’s safe, they won’t donate.
Outdated Says You Should Go Elsewhere
Another nonprofit doing good in the world is just an easy click away. Don’t give your website’s users a reason to turn away from your mission and good work into the arms of a competing charitable organization. You should be able to keep your visitors engaged and excited about the work you’re sharing and the people you’re helping. Take them through all the steps, showcasing the progress you’ve made, how their dollars can further the work, how people benefit from their support, and how they can get involved. If you don’t, you’ll lose these potential supporters to other nonprofits — perhaps for a lifetime.
Competition online for donors and volunteers is fierce, and it only takes seconds to lose a potential supporter.
Here are areas we pay special attention to when we want to ensure that a nonprofit’s website is turning visitors on to their cause, rather than off. We believe WannaPixel’s technology solutions and website design best practices can help your nonprofit connect with more users and develop relationships that, we hope, become lifelong commitments to your cause.
If your pages take a while to load, it’s over before it begins. Nobody wants to wait it out, because they know another faster site is just a quick click away. A slow-loading site can also mean a lower ranking on Google’s search algorithm, which means fewer new readers will find your site.
Reading on the Go
Mobile is everything, as users explore the world on smart phones every hour of every day. If your website is not optimized for mobile use, you’re missing out on moments when new audience members are inspired to learn more about your good work, volunteer to help your cause, and even donate to support your nonprofit’s mission.
Analytics offer you crucial information that can help your nonprofit grow and reach more potential supporters. Tracking how your website performs offers a window for you to measure important indicators like your website’s traffic as well as conversions.
You want your website optimized not only for bots to discover it, but for human beings to engage with it as well. This means storytelling that inspires and interests potential supporters. Visitors to your website want to know the story of your nonprofit, the people it helps, the lives it changes.
At WannaPixel, we believe in the power of compelling content to grow your organization and cultivate deep commitments. We can help ensure these stories connect with real people as well as search engines.
Eye on Conversions
We want to help you find beautiful web solutions as well as forge real ties with your audience. When your website implements tools to keep your supporters interested in the work you’re doing, it allows them to stay long enough to read pages that spotlight your mission, your projects, the people and causes you’re helping, and the ways they can get involved — and ultimately donate to support your work.
An outdated website can signal to visitors that you simply don’t care, and that the service you’re offering is questionable. If you ultimately want your readers to believe enough in your mission to click the button to donate money, you’ve got to give them confidence in your organization. And this means that their donation is secure and protected. And this sense of security comes from an updated, seamless website. Contact the WannaPixel team, and we can work with you on updating your website today.
- What Is Crowdfunding and How Can It Help Your Nonprofit? - September 20, 2018
- Is Your Nonprofit’s Outdated Website Costing You Donors? - September 6, 2018
- Top 10 Nonprofit Storytelling Best Practices - June 1, 2018