Harnessing the Mass-Mailing Power of CiviMail and the Mosaico Extension

Titania Porter - June 14, 2018

So you’ve got that perfect donation page, you’ve grouped your nonprofit’s audience into three neat segments, and you’re announcing your latest fundraising campaign via your social media channels.

But do you have the perfect automated email marketing system to keep in touch with your new donors and reach out to prospective contributors? Here’s what you need to know about CiviCRM to help you ace the email marketing campaign you’re dreaming of.

CiviMail, a Robust Mass Email Platform

Versatility

CiviMail grants you a lot of versatility, because you can send an email to any individual or organization via their contact record, choose specific contacts from a report you’ve run, or send out mass mailings to your total contact base or select groups. And here’s where you start to feel the power, because se gmented groups can be created as “smart” groups that periodically update themselves based on criteria you set (such as “any contact that has given X dollars in the last month”).

Personalization

One of the key advantages of CiviMail is that it’s built for CiviCRM. That means that basically all the fields you use in Civi, including custom fields you’ve created, are available as mail-merge token inserts. Even a large mass mailing will be automatically individually personalized, based on the data you use. No other mass mailing program out there (that I know of) integrates hand-in-glove with Civi, so it just makes sense to use CiviMail for CiviCRM.

Automation

Scheduling your mass mailings is easy with CiviMail, though you may choose to send immediately as well. Just select a date and time for sending. But keep in mind that mailings sent to large numbers of recipients are sent in batches of about 400 to reduce the likelihood of the emails being caught in spam filters. Depending on how massive your mailing is, you might need to plan several extra hours for this, or choose an overnight mailing.

Scheduling reminders is a thing as well. For those contacts who opted to attend an event or whose membership is running out, this comes in handy. You certainly don’t want to run a search every week just to email everyone whose membership is about to expire or everyone who just gave a contribution.

Automated responses are also customizable in CiviMail. You can decide where/to whom replies to your mailing will be sent. An autoresponder can be set up if you want to send a specific, quick response to anyone who replies. And of course responses to Opt-out, Unsubscribe, and Resubscribe can be triggered appropriately as well.

Monitoring and Reporting

Since Gena just wrote an excellent article on How to Improve Your Ask with A/B Testing, I’m not going to say much. But I will mention that CiviMail’s tracking tab is very useful in monitoring the response rate on such tests. Using this feature, you can track which links have been clicked and which emails were even opened.

By navigating to Mailings > Scheduled and Sent Mailings, you can view a delivery summary that includes the number and percentage of successful deliveries, the number of opens, link clicks, forwards, replies, bounces, and unsubscribe requests. And any of these items can be drilled into for more detailed information.

Mosaico, CiviMail Extension

We’ve just summarized the power of CiviMail and the importance of its working hand-in-glove with your Civi database. But I have to tell you that there’s a lot of the formatting preparation that was tedious. Which is why Marisa got so excited when the CiviMail extension Mosaico came out last year.

Drag and Drop Templates

Mosaico offers what I call “Lego technology” in that it gives you all the right pieces, and you just drag them where you want them to make something that looks like the picture on the box or something totally You. It’s intuitive and allows you to be just as creative (or not) as you wish.

Fully Integrated

What I really like about it is that it’s fully integrated with and native to CiviCRM. You don’t lose any of the great features, like tokens, we listed above. You actually build the body of your email there in Mosaico and then insert it when you create your new mass mailing.

Want to know more?

We spend our days implementing, supporting, hosting, customizing, and training CiviCRM. So feel free to reach out about your needs. Also, I’ve included a list of other helpful articles below.

We revamped their SEO strategy and boosted their revenue by one million in one year

Titania Porter - January 22, 2018

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How To Own Your Audience

In one year, Wanna Pixel helped a client grow traffic by 2,000 percent.

And we took the client’s online sales from $0 to $6 million in two years.

How did we do this? Not by throwing money at Google Ads. And not by scattering magic keywords throughout the website (that idea became outdated at least 15 years ago).

This infographic gives you some statistics as to how our client benefited from a focused content marketing campaign.

What is a content marketing campaign? It’s a strategic plan using relevant information to form a connection between the value you offer and the value your audience is looking for. Stellar content marketing establishes trust. It’s built from the expertise you and the partners you work with have in your industry.

But developing truly valuable content is either expensive or time-consuming, right? Why spend a lot of money or time on content marketing when you can throw a smaller amount at advertising instead? A dollar’s a dollar, right?

It’s a fair question. After all, people might argue that ads are targeted at your audience, that you don’t have to pay for them unless someone clicks, and that ads take less time to write than a quality article.

Let’s take a look at how content-based marketing actually improves your returns, compared to spending the same money on advertising.

First, content written specifically for your organization is organically targeted toward your audience.

What does this mean? Organic traffic is when someone searches for a specific term via a search engine and websites that score high for keywords in that term rank near the top of the search results. Usually, there are a few ads above those top-ranking website results, so you might think the ads are a better option. But there’s an inherent trust established when your website shows up at the top of a page without you having bought that position from the search engine. Trust is important in any sector of the internet, but when it comes to people choosing which nonprofit organizations they want to invest in, trust is even more critical to your cause.

Second, cost per click ends up being more expensive over the long haul.

According to WordStream, the average CPC in AdWords across all industries is $2.32. And any niche market (such as social good) ups the ante. So, maybe you could pay for 50 average-cost clicks for the same cost you could get one quality article written about your organization. How does that make monetary sense? Well, what’s an article worth? A lot. That article doesn’t expire after a certain amount of time. You don’t have to pay for it again every 30 days or even every year. The information in it, if written well, can lead people to place their trust in your organization’s efforts over multiple years. And the pertinent keywords in such an article can earn you ongoing brownie points with search engines like Google. When their algorithms recognize that your website’s content aligns with your nonprofit’s mission and that people are spending time on your site reading that content, your search rankings climb constantly higher. It’s a snowball effect: the more relevant content you have, the more trust you build. That’s why Kapost is right when they say that “in content marketing, once you’ve built your audience, you own it, and it continues to generate marketing results.”

Third, though an article takes more time to write than an ad, the investment is well worth it.

This goes right along with Point Two. It’s not so much the amount you invest; it’s the returns you get out of that investment. Clearly, most people who are actively searching for what you have to offer want to know more than what your advertisement can tell them. People who invest in organizations either give because someone they trust recommended you (in which case, you didn’t need to advertise for them) or they are researching in order to make an educated decision about giving (in which case they want to know more than your ad can teach them). So if you have a well-written article that features pertinent ad-like blurbs that grab a reader’s attention on Google, Bing, Facebook, and Twitter and also offers a range of clear, quality information for anyone who clicks through to your site, then you are building a base of solid leads that will pay huge dividends over time. As Kapost affirms, “Content marketing gets three times the leads per dollar spent.”

In summary:

Trust is inherently built through content marketing that ads cannot build
Content marketing lets you own your audience
Content marketing pays huge dividends over time

Plus:

Content marketing leaders experience 7.8 times more site traffic than non-leaders
200 million people run ad-blockers. These people will only see your blog posts, videos, and social media posts
Paid search accounts for just over 5 percent of all traffic, while organic hovers around the 95 percent mark

If you want to explore more research-based documentation on the ROI of content vs. AdWords, here are resources to check out:

9 Stats That Will Make You Want to Invest in Content Marketing
Content Marketing ROI e-Book
A Guide to Marketing Genius: Content Marketing
Blogging Statistics: 52 Reasons Your Company Blog Is Worth the Time and Effort

And if you’re interested in the packages we’re offering:

Here’s a summary of our 3 content-marketing packages. The client mentioned at the beginning of this article has been using our Gold Package for the last two years and, as mentioned above, saw an amazing 2,000 percent growth in his website traffic as well as a huge return on his investment in direct leads resulting in $6 million in sales.

What does all this have to do with nonprofit donations? Everything. We believe nonprofits would see similar results (in growth curve if not in numbers) by revamping their SEO strategy in a similar way.

Don’t buy your audience. Build it.

Check out our content marketing offerings.

CiviCRM’s Powerful Custom Reporting Helps Create Targeted Groups for Year-End Fundraising

Titania Porter - November 20, 2017

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(and for your Christmas thank-you notes!)

We start with Advanced Search and move on to additional and/or logic to create “smart groups” that update themselves to fit your chosen criteria.

Build Your First Group

1. Go to Search > Advanced Search to build your first group.

2. Select criteria for our Level 1 Contributors for this year.

a. Display results as a list of Contacts.

b. Choose “And” if a contact has to meet all the criteria before he or she can be a part of the group. I chose “Or” to show a contact needs to meet as few as one of the criteria to be added to my group.

c. I added anyone who “told a friend” during this calendar year.

d. I included anyone who gave $100 or less this calendar year.

e. I added anyone with a “General” or “Student” membership.

f. And also anyone who “Volunteered” at an event.

3. Once you save this search, you’ll:

Be able to review the criteria you chose and select all the records (134 in this case).
Drop down the Actions menu and select Group – create smart group.

4. Save this with some clear description, so you know who all is in this group.

Review again.
Give this group a specific name, such as Level 1 Contributors, and some description.
If you want, you can add this group under a parent group.

Build a Second (and Third and Fourth) Group

You get the idea for how to create the groups so that they apply to specific contacts. My next groups are going to be Level 2 Contributors and Level 3 Contributors. I’ve selected mid-sized contributions and small pledges for second level and large contributions/large pledges for third level. The point is that you can configure these groups in such a way that an email can be sent to a group that is fitting for them, based on their relationship with you.

The best thing about these groups is that they will always be up to date. Next year, the group will display everyone who fits the criteria chosen, which might be some of the same people who fit this year or not.

Now You’re Ready to Add Some Extra Power

Maybe there’s some occasion that calls for a combination of groups, or you need to add and subtract details from a group. Here’s how you can use these groups to run even more specialized reports.

Go to Search > Custom Searches.

2. Select Include / Exclude Search.

3. Choose which groups you want to include and any you might want to exclude. Decide whether you need an “and” or “or” operator. And then choose any tags you want to include or exclude. My group will include contacts from Level 1 Contributors, but not if they’re in Level 2 or 3. It also will exclude any government entity.

4. Now you can save these results as a super smart group.

5. Just be sure to make the Title and Details very specific.

Using Your Smart Groups

To look up the contacts for any group you’ve created, go to Contacts > Manage Groups.

2. Find the group you want and click Contacts.

3. Select the contacts and perform whatever action you choose.

The Dumb Side of the Super Smart Group

There is a drawback to using the super smart include/exclude group for mailings. When you bring up the group, only the contact name and the reason he or she is in the group shows. Like this:

You can still send emails or print address labels, even though they aren’t showing here. The problem lies in exporting to a CSV file, because this is all the data that’s going to export. The only way to work around this is to create a temporary file, which captures the contacts that are in this group at this point but does not update itself like a smart group would.

Here’s how:

Choose Group > add contacts.

2. Choose to create a new group and give it a name that is reflective of these contacts at this time.

3. Once you add that, you’ll be taken back to your super smart group, which you don’t want. Navigate back to Contacts > Manage Groups and find the new group you just made. And now the addresses are showing, so it’s useful in a CSV file.

Send out that email!

Now all you have to do is send out your emails to the groups you have chosen.

If you’re using CiviCRM’s Mosaico email extension, here’s a how-to on that. And we’ll talk more about emailing with CiviCRM in the future.

Treat Your Website Project Like an Investment, not an Expense

Titania Porter - September 21, 2017

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I’ve always believed that if you put in the work, the results will come. —Michael Jordan

True! But Michael Jordan wouldn’t have become a legendary basketball player if he hadn’t had an idea of what kind of commitment he needed in order to get the results he dreamed of.

In the same way, there are organizations who have clearly defined their goal in having a website, and they have invested a lot into making those goals a reality. Take, for instance, Charity Water, listed as one of the top 20 nonprofit websites for 2017, rated foremost on design, with “additional scrutiny placed on mobile friendliness, donation user experience, contact pages, creative use of content, and other factors.” (We also noticed the splash Charity Water was making in the nonprofit realm and explained how the design elements they used made their site so powerful in raising $30 million.)

What are your website goals? What is the value of a website to your organization? What return on investment do you expect to see? Do you know whether your front-end design is maximizing conversions? Are you using your website to drive interactions? Are your back-end tools increasing efficiency and saving you money?

Obviously, hosting a site requires ongoing output of time and money, but if you’re seeing an exponential return on that investment, it’s time and money well spent. Here are a few pointers in helping you answer some of those questions as you plan to grow your organization.

Defining Goals for the Public-Facing Side of Your Website

This is no easy feat. Any organization has multiple goals, but distilling those ideas until they are as succinct as possible is important. You must have a clear message on an uncluttered home page. And that message needs to establish your brand, define your purpose, and mobilize your audience—all on one clean, compelling home page.

Remember, you have about 50 milliseconds for someone to decide whether they like your site enough to even scroll down!

Establish your brand

This has been taken for granted among for-profits for a long time already, but it’s becoming more and more important to the nonprofit sector, says the Stanford Social Innovation Review, because it not only defines your identity, it also establishes trust. It is an intangible asset, and a promise that conveys who you are, what you do, and why that matters. A strong brand elicits action because of the authority and credibility it establishes. So invest some time right now to determine whether your brand needs some refining or not.

Define your purpose

There are some similarities in defining your brand and your purpose, as this article about how Charity Water raised $30 million demonstrates. Still, it’s not unusual for an organization to struggle with knowing who exactly their website’s target audience is. Is it the people they represent? Donors? Volunteers? Some of the nonprofits we’ve worked with on design were primarily attracting visitors (such as to a state park). However, most nonprofits’ sites focus on fundraising, and the goal in their design is to lead from telling about who they serve to showing how site visitors can help.

Being succinct—in design and in messaging—is not an easy feat. This is what clients need to understand and in some cases, pay more for. —Justin Hein

Mobilize your audience

Ever notice the difference in cover design on a New York Times bestseller compared to 75 percent of the books you find at the thrift store? Design is compelling. Design leaves people with subtle impressions. Nobody is going to say, “I decided to donate on that site because of the shade of blue, the professional images, clean margins, and sans-serif font.” But color, images, white space, and font have been proven in multiple studies to impact revenue.

Of course, design isn’t all of it. A clear call to action at places visitor’s eyes are likely to land as they scan your page is important. We don’t expect to have to search for calls to action in a cluttered sidebar or footer. Notice how Reach Out and Read, CO has multiple CTAs (calls to action), so that visitors know what they can do. Before I even scroll down, I can choose to purchase a ticket, donate, watch a video, or “Change a Life”! And none of it is pushy. It’s part of an attractive, expected flow.

Studies say that 94 percent of visitors’ first impressions are based on design. The other 6 percent? Speed, mobile-friendliness, and site security, which we mention at the end of this article.

Every dollar invested in ease-of-use returns $10 to $100. —IBM

Assessing the Value of Your Website’s Front End

Look at the traffic data

This starts with analyzing the traffic to and activity on your site. Google Analytics, which is totally free, is renowned for measuring such data as site visits, page views, bounce rate, the average time a visitor spends on your site, number of pages viewed per visit and percentage of new visits. If you have already been tracking these things, measuring before and after stats on an upgraded site design can give you some idea of the return you’re getting on your investment. (In this case, the data should cover a period of several months before and after to get an accurate picture.)

While Google Analytics is great (which is why we’ve partnered in a Google Analytics Forum for Nonprofits, in Denver, Colorado), there are other tools you can use as well. Think CrazyEgg, Hotjar, SemRush, and more. There’s a plethora of tools (and tool kits) out there! And don’t forget the heat maps as well as the numbers. They tell you how your visitors are interacting with your site.

What are good conversion rates? That varies from one industry to another, of course, though a study done by Word Stream suggests that the top 10 percent of any kind of site gets at least a 10 percent conversion rate.

Track the ultimate metric

But the ultimate metric is very simple. Are more people signing up for emails, newsletters, volunteering, and events? Are more donations coming in? Ultimately, these are the numbers that really matter, and they are measured most effectively by your back-end tools, such as CiviCRM.

One of the most easy and cost effective ways to double your revenue is to begin focusing on ways to double your conversions rather than doubling your traffic.

Choosing the Right Back-End Tools

As often as possible, we advise building on open source platforms and frameworks (such as CiviCRM and Drupal or WordPress). This serves to extend the lifespan of the platform due to the community of support and ongoing modular updates to the platform. It also allows the flexibility to re-theme guest interfaces easily without completely rebuilding the platform. Also, there are no per-user or licensing fees of any kind.

Open source technology with a broad support community is often the best from an overall budget standpoint–with more options for security, support, add-ons, and an accessible knowledge base.

Determine your needs

The back end of your site is the best place to store all the relevant data you need in running your organization. This makes your tools available to everyone from any location, thanks to “the cloud.” And it keeps all your tools in the same spot. No more tracking event attendance, volunteer contact information, newsletter signees, and more on multiple spreadsheets.

In today’s world, centralized and local is expected, and there are plenty of tools to choose from. But first determine your organization’s needs. What relationships and activities do you need to track? Certainly donors and donations. Probably events, memberships, and volunteer management. And don’t forget a way to communicate! Do you run email campaigns, send out newsletters, or need other automated email options?

Find the tools to match

Depending on the size of your organization, you might not need something as robust as CiviCRM, our favorite go-to contact database. However, before you look for something slimmer, consider whether you might grow into CiviCRM over the next few years. If so, you’re better off learning it from the beginning. We’ve found, in 98 percent of the cases, it has all the features our clients are looking for. In fact, many of our clients have come to us either already using CiviCRM or wanting to switch to it.

Why? Because it covers so many bases. Contributions, donations, events, memberships, email, and even campaigns. Not only that, all of your data is kept in one place. It’s your “single source of truth,” because that’s where you go to see what’s happening on every front.

However, as Gerry Rasel said, be thorough about researching and testing your options before you move forward on anything. She gave some excellent recommendations about what questions to ask and some specific websites to browse. She also suggests you figure out what kind of technical support each vendor offers, because no matter how good a program may be, you’ll run into questions.

What About the Other 6 Percent of First Impressions?

That 6 percent that noticed speed, mobile-friendliness, and security before design? It doesn’t sound all that important until you realize we’re talking about the first 3 seconds here. Once those 3 seconds are over, you’ll lose 40 percent of your visitors due to a slow site rather than to design. You’ll lose between 51 percent and 60 percent of mobile visitors if your site isn’t mobile-optimized. And security? Who wants to donate on an insecure site?

Consider a site maintenance contract

Technical support is a good idea in relation to both the front end and back end of your site. Ideally, you’ll opt for a good SLA (Service Level Agreement) that includes monitoring of website and server security, speed optimization, software updates, website backups with emergency recovery options, and a help desk you can turn to for technical support.

Trying to remedy an error after development is up to 100 times more expensive than it would have been prior.

Plan to succeed

Ultimately, every website and all its tools require upkeep. Plan for it in your yearly budget, and it won’t take you by surprise.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. —Colin Powell

The Top 6 Reasons People Upgrade Their Sites

Titania Porter - January 23, 2017

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I was flipping through RFPs of our past clients, seeing what I could learn from them. In the process, I found that there are six primary issues that motivate agencies to upgrade their sites.

You might be surprised to find out that, though many of our clients have opted for a front-end facelift on their site, that isn’t the primary request we get. Take a look at some of the needs that drive requests for re-development.

Be aware that the following case synopses are not comprehensive. Many of these clients wanted to address multiple problems. And some faced all of the following problems plus a few more!

Specialized software

Dole

Client: Reefership Marine Services, Ltd is the exclusive maritime transportation provider for Dole Fresh Fruit Co., and Dole Ocean Cargo Express, the commercial cargo subsidiary of Dole.

Project: In order to bring more ship owners on board, they needed to provide transparent, continuous reporting that would reflect the distribution of revenue generated. To meet this goal, they needed specialized software that could track their pool of tankers dynamically, reflecting delays or advances due to sea conditions or other factors.

Result: By using its state-of-the-art, proprietary pool-management-reporting software, our client can now provide real-time online reporting to pool partners, owners, banks, shipyards, and agents.

CIBIL

Client: TransUnion CIBIL is India’s leading credit information company and maintains one of the largest collections of consumer information globally.

Project: Our client wanted to offer a “marketplace of loans” wherein the consumer approaches the portal seeking loans while the members who are financial institutions post loan deals to consumers in need of loans.

Result: CIBIL now has a framework that can offer each consumer the best loan deal by various participating loan providers, based on his or her credit score. The most critical aspect of this portal is the rank-ordering logic that determines which loan offers are worked out and displayed to the consumer.

Better branding

YMCA Camp Fitch

Client: Camp Fitch YMCA More than 16,000 people visit Camp Fitch for at least a few days every year through their resident summer camp, classroom field trips, retreats and other outdoor adventures.

Project: As a sub-organization, Camp Fitch needed to better conform to the YMCA’s very specific branding guidelines. They also needed that branding to more effectively target their primary audience—the parents enrolling their kids for summer camps.

Result: Our intensive design-planning phase measured each decision against branding requirements and effective storytelling. Now the target audience is pulled into the journey through the appeal of a visual and unified message.

Improved UX

Reach Out and Read Colorado

Client: Reach Out and Read Colorado gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together.

Project: Reach Out and Read’s constituents couldn’t readily engage online. Book donors couldn’t easily find where to donate books, financial donors couldn’t easily donate online, and parents didn’t know where to find participating medical offices.

Result: New donor management tools were user-friendly and integrated well with a new CRM. Redesigned front-end web pages became more intuitive, attractive, and easily navigable. The front-end pages also included giving tools and robust location finders. An engaging, accessible resource library was created for each member type.

Effective CMS and management tools

Pratt Institute

Client: Pratt Institute’s programs are consistently ranked among the best in the country, and its faculty and alumni include the most renowned artists, designers, and scholars in their fields.

Project: Our client wanted to set up an online network for the exchange of knowledge between professionals. A platform that would serve as an ever-expanding knowledge repository. The teachers, professionals, and mentors who registered with the portal would be able to contribute to the repository, creating an ecosystem of shared knowledge accessible not only to students, but also to the educators and professionals themselves. Additionally, our client wanted the solution to serve as an online tool to facilitate formal certification programs.

Result: An entire custom-developed system, including CMS, LMS, and CRM, was the best solution for a project this complex. Workflow processes, data exchange details between components, and user interface design were key aspects of the system’s architecture. We also had to keep in mind that the system must be versatile. This has facilitated numerous implementations and customizations since its launch in 2009 to fit the ongoing needs of the organization.

Compelling design

Bangla Ministries

Client: Bangla Ministries Worldwide is an organization dedicated to reaching the world’s largest unreached people group with the gospel and love of Jesus Christ.

Project: Their challenge was that the existing site didn’t reflect the passion they have for their mission. They also needed intuitive tools for site visitors to interact with their website. This included onsite donation pages, a form where users could enter prayer requests, a contact form, and the ability for site users to download or purchase resources.

Result: An eye-catching responsive website that truly reflected the purpose of their organization. A clear headline and subtext helps visitors understand the organization’s purpose. Vibrant, powerful images of real human beings brought mission-centered passion to the design. The simple two-color scheme communicates the beautiful, royal essence of the culture this organization is reaching. And every part of the design stacks seamlessly on smaller screen sizes, making it mobile-friendly.

Restructured marketing

Leland’s Cabins

Client: Leland’s Cabins creates custom-built, warm, cozy cabin within weeks. Their offer is unique in that they allow their clients to customize their own cabin floor plan and layout.

Project: Leland’s wanted increased website traffic. Part of their plan was to upgrade their site’s visual appeal. But they also wanted us to help devise a plan to drive traffic to them. Because of the nature of their business, their primary focus was toward their local market. This required that we first run some data-driven analyses to identify their primary and secondary audiences.

Result: An ongoing package that includes creating unique content and broadcasting it on social media channels. We also made sure their site (and continued content program) is SEO-friendly, especially geo-targeting specific towns and cities. Besides this approach to increasing organic traffic, we also recommended strategic use of paid search campaigns based on prime buying seasons or to boost recognition of an undervalued product.

CiviMail, a Robust Mass Email Platform

Versatility

Personalization

Automation

Monitoring and Reporting

Mosaico, CiviMail Extension

Drag and Drop Templates

Fully Integrated

Want to know more?

How To Own Your Audience

First, content written specifically for your organization is organically targeted toward your audience.

Second, cost per click ends up being more expensive over the long haul.

Third, though an article takes more time to write than an ad, the investment is well worth it.

In summary:

Plus:

Build Your First Group

Build a Second (and Third and Fourth) Group

Now You’re Ready to Add Some Extra Power

Using Your Smart Groups

The Dumb Side of the Super Smart Group

Send out that email!

Defining Goals for the Public-Facing Side of Your Website

Establish your brand

Define your purpose

Mobilize your audience

Assessing the Value of Your Website’s Front End

Look at the traffic data

Track the ultimate metric

Choosing the Right Back-End Tools

Determine your needs

Find the tools to match

What About the Other 6 Percent of First Impressions?

Consider a site maintenance contract

Plan to succeed

Specialized software

Dole

CIBIL

Better branding

YMCA Camp Fitch

Improved UX

Reach Out and Read Colorado

Effective CMS and management tools

Pratt Institute

Compelling design

Bangla Ministries

Restructured marketing

Leland’s Cabins

Lies We Won’t Tell You

Other Stuff

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