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Nonprofit Engagement: Creating a Unified Experience

Meg Delagrange - July 18, 2016

Engaging conversation

You checked out my recent post with beautiful donation pages from a couple of nonprofits who are out there making it happen and asked, “So tell me how I can do that.” I listed a few highlights that make each user experience better on each donation page, but you want more. So do I.

Let’s talk about the engagement piece and what makes that happen. Let’s get to the WHY of engagement. I have two stories to tell you to illustrate two strikingly different experiences I’ve had with two nonprofit organizations and their websites.

I’m always comparing the websites of nonprofits to the physical locations of an organization. It’s interesting when there’s a big difference between how organizations create real-life engagement versus online engagement. An offline audience is often completely different than an online one—however, engagement is engagement. How do they create it? What works and what doesn’t?

Red Cross response vehicle
Editorial Credit: a katz / Shutterstock.com

Story No. 1: American Red Cross

As an American Red Cross volunteer several years ago, I rode along on response calls to local emergencies. I’ll never forget the 2:00 a.m. emergency call to a house fire. The house belonged to a family with small children. When our team of Red Cross volunteers arrived on the scene, we arrived in white Red Cross vehicles, branded with the Red Cross logo on each side. We were wearing our Red Cross vests as we got out of the vehicles and walked up the street.

I’ll never forget the face of the grandmother at that scene. As the children’s guardian, she was responsible for them. She was completely overwhelmed by what was happening. I could tell she felt some level of immediate comfort at the sight of our team. We offered comfort in the form of some blankets for her and the children before we proceeded with asking questions so we could fill out our forms to get the help she needed.

Every American Red Cross volunteer receives training before they are ready to respond to an emergency. Red Cross teams are trained to be thoughtful. They are equipped with the knowledge of what to do when they arrive on scene. They drive recognizable Red Cross vehicles and wear recognizable Red Cross gear. They don’t overwhelm victims of a tragedy with a ton of information at once.

Visiting the American Red Cross website provides a similar experience.

  • Just like the white branded Red Cross vehicles that pull up to a physical scene, the website background is white, branded with its logo and corresponding color scheme.
  • The website isn’t cluttered. It is clear and clean.
  • It’s simple to navigate. You can find exactly what you need right away. You are not overwhelmed with information or confused as you try to get from one page to another.
  • Visuals are used across the American Red Cross site to communicate their message.

“…illustrations are much more than digital decor. Individually, they reinforce and even further develop important points in a piece of writing; collectively, they coalesce to form your brand’s visual fingerprint.” —Help Scout

The American Red Cross realizes that its website visitors are a different audience than the audience they respond to offline, but when either audience interacts with them, their experience is the same: thoughtful, clear, and helpful. The Red Cross has successfully created a unified experience from beginning to end with their audience. This results in their highly successful outreach across the world.

Story No. 2: An Unnamed Nonprofit Organization

A more recent experience I had with another nonprofit organization went much differently. I won’t name them because I don’t want to put them in a negative light. They are a truly wonderful organization doing amazing things.

I visited an event put on by this particular organization and learned about their org. More than that, I was guided through an exhibit where I discovered exactly what they do. It was so powerful it moved me to tears. Volunteers answered any questions I had. They were informative, yet never pushed me to get involved. I didn’t hesitate for even a second when I had the opportunity to get involved. I took their paper form, filled in all the fields with my personal information, wrote down my credit card number, and committed to a monthly financial gift. Boom, done.

The messaging was clear, it was branded well, and I felt comfortable enough to give this organization all my personal information on a piece of paper. I trusted them. I was engaged. I could see that I was going to make a difference with what I could give. I felt empowered as I got involved.

The most interesting thing happened to me later when I got home and looked up the same organization’s website. I immediately thought I had typed in the wrong address so I Googled their organization. Sure enough, this was the right website I had found the first time. It just didn’t feel the same.

So many things were crammed into the website, I didn’t know what to read first. There were so many things competing for my attention at one time—I didn’t engage with any of it. Lack of space between elements gave my eyes no place to rest and I found myself blinking drowsily.

The content, or messaging, of the website wasn’t clear. There was no clear path for me to follow. I gave up quickly when I tried to navigate between pages of the site.

I gave up reading anything because it was difficult to read. The color of the screen made me a little dizzy and the text was too small. It’s a good thing I hadn’t looked up their website at their event—I wouldn’t have been able to interact with it at all from my phone!

You’ve been waiting for this negative rant to end and have a point, I know. Here it is:

Had my only experience with this nonprofit organization been through their website, I would have never trusted them enough to give them my personal information. I would have never gotten excited about their mission. I would have never been able to make a difference with a monthly financial commitment to their cause.

What if their website had been clear and engaging?
Would I have gotten further involved with their organization?
Would I have signed up to become a volunteer?
Would I have become an ambassador for their mission?

When you break the story of your brand, you break the trust of your audience. Click To Tweet

When you create a unified experience of engagement through everything you do—from events, mailings, campaigns, your website, your social media presence, and your emails—you multiply inspiration and engagement. This multiplication fosters trust, which results in committed, engaged, invested partners.

Nonprofit Websites: 10 Engaging Donation Page Solutions

Meg Delagrange - July 6, 2016

volunteering nonprofit organization

Each of these websites have been built responsively for a beautiful experience on multiple screen devices. By paying attention to the use of consistent branding, clear messaging, and clean design principles, these nonprofit organizations have created an engaging experience for their audience, yet each look is unique to their individual organizations. Instead of hiding their donation forms or pages, they celebrate the opportunity to engage their constituents. They invite their audience to experience their mission. They empower potential donors with a chance to make a change.

“Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.” —John Chris Jones

It’s not as simple as using a single approach that is effective for all organizations. Instead, we’ve highlighted the key points that stood out to us in the following examples of several nonprofit organization’s websites. (Nonprofits rock.)

1. Charity Water

Main page:

charity_water_mainpage_donate

Subpage:

Charity Water Donation Page

Highlights

  • Giving form invitation on the homepage
  • Gives donors simple options that are not overwhelming
  • Gives donors the option to give once or give monthly
  • Different payment options make giving easier
  • Responsive forms that look beautiful on mobile

2. Reach Out and Read Colorado

donation_forms_responsive

Highlights

  • Donation tool is easily accessible on the homepage
  • Clear, guided experience with a multi-step form and inline validation
  • Gives donors the option to give once or give monthly
  • Gives donors simple options that are not overwhelming
  • Responsive forms that look beautiful on mobile
  • No repetitive information

Disclaimer: The newly launched Reach Out and Read Colorado website and donation tool was designed and developed by the Wanna Pixel Team on WordPress with CiviCRM, an open source CRM used by more than 10,800 nonprofit organizations.

“Any intelligent fool can make things bigger and more complex. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” —E. F. Schumacher

 

3. Heifer International

Homepage:

Heifer International

Further down the homepage:

Heifer International Donation Form

Highlights

  • Giving form invitation on the homepage
  • Gives donors simple options that are not overwhelming
  • Beautiful call-to-action button in a single-column display

 

4. Oxfam America

Main page:

Oxfam Donation Page

Oxfam Donation Graphic

oxfam_footer_donate

Subpage:

oxfam_subpage_donate

Highlights

  • Donation selection tool in the footer
  • Gives donors clear ways to get involved that are not overwhelming
  • Gives donors the option to give once or give monthly
  • Bright, fun colors with bold typography
  • Striking imagery
  • Artistic call-to-action button

 

5. New York–New Jersey Trail Conference

Landing page for a new website campaign:

New York–New Jersey Trail Conference

 

Donation tool:

New York–New Jersey Trail Conference

Highlights

  • Donation form on homepage as well as pop-up donation tool modal
  • Clear, guided experience with a multi-step form
  • Gives donors simple options that are not overwhelming
  • Gives donors the option to give once or give monthly
  • Responsive forms that look beautiful on mobile
  • Benefit of certain gift amount clarified

Disclaimer: The NYNJTC fundraising website was designed and developed by the Wanna Pixel Team, built on Wordpress with Give, a donation tool for WordPress.

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” —Antoine de Saint-Exupery

 

6. Saturday Place

Donation page:
saturday_place_subpage_donate

Highlights

  • Visual graphics to demonstrate impact of donor’s gift
  • Simple, clear message

 

7. Pencils of Promise

Donation page:

pencils_of_promise_subpage_donate

Highlights

  • Gives donors the option to give once or give monthly
  • Clever yet clear messaging
  • Different payment options make giving easier

“The time it takes to make a decision increases as the number of alternatives increases.” —William Edmund Hick

8. Girl Effect

Donation page:

girl_effect_subpage_donate

Highlights

  • Simple yet powerful design
  • Gives donors the option to give once or give monthly

“Simplicity is about subtracting the obvious and adding the meaningful.” —John Maeda

 

9. International Justice Mission

Donation page:

International Justice Mission Donation Page

Highlights

  • Gives donors simple options that are not overwhelming
  • Responsive forms that look beautiful on mobile
  • Benefit of certain gift amount

10. Feeding America

Donation page:

Feeding America Donation Page

Highlights

  • Visual graphics to communicate the impact of donor’s gift
  • Gives donors the option to give once or give monthly

How about you? Do you have a favorite nonprofit website or a great idea for new ways to engage an audience? Leave a comment below—we’d love to hear from you.

Will you be giving away 60% of your year-end fundraising potential?

Meg Delagrange - September 11, 2015

money, fundraising, donations, donors, fundraising tips, 2015, nonprofits, nonprofit, social good

I rolled over in bed and grabbed my phone. Sliding my thumb over the screen to silence my morning alarm, I reached up and rubbed my eyes. I sleepily scanned the notifications on my locked screen. I noticed the date. Good news, I thought. It’s payday!

Then, immediately I moved to something that has become a ritual: I always text a certain percentage of my paycheck to a mobile short code that automatically charges my account and donates it to a local nonprofit organization. I smiled when I received a confirmation text, thanking me for my donation.

I’m not the only one who likes to give.

  • 72% of all US charitable giving comes from individuals.
  • 95% of households give more than $3,000 annually.
  • 20% of giving occurs in December.

Online giving matters a lot.

  • 75% of donors spend fewer than 2 hours researching the organization they give to.
  • While overall giving increased 4.9% year over year, online giving increased 13.5% in the same time period.

If you haven’t researched your online fundraising strategy, you might be losing 50–70% of your fundraising potential. Similarly, if you aren’t targeting your audience correctly, you are probably alienating potential constituents for your organization.

disaster, civicrm, relief work, nonprofit, nepal, donation, fundraising, maf norge,

It’s not just the cool kids who are texting to give.

The American Red Cross crushed the walls of distrust attached to mobile giving a whopping 10 years ago with their first SMS campaign to raise money after Hurricane Katrina. Today, SMS campaigns, as well as fundraising apps like One Today by Google, have become quite popular.

Earlier this year, MAF Norway recruited donors for helicopters in Nepal. They found out that the cost to benefit the ratio of fundraising through SMS was easy, quick, and affordable. Over the course of two days, they sent out 2,500 SMS messages each day. In Norway, they charged a set amount to receive a text message so every time someone responded with a certain code word, that amount was charged to their account. An SMS-autoreply then immediately sent a thank-you and receipt. All of this was done in a completely automated manner through their CRM software CiviCRM, leaving them to focus their manual efforts on attracting new donors to their campaign. In just two days, they raised approximately €30,000 ($33,836.40) in donations. Now that is impressive!

Read the whole story here.

According to a recent study by mGive, donor respondents gave text(SMS)-giving high ratings:

  • Test donor respondents chose text-giving as their most preferred method of making a donation.
  • A plurality of 45 percent of donor respondents reported using their mobile phones to make a donation through a charity’s website. This suggests an opportunity to use texts to drive donations online, and the need for a mobile optimized website—especially the donation page.
  • Text donors gave more money. Looking at overall donations made by text donors in 2013, the percent of donors who gave more than $250 rose to 46% from 42%.

I found so many cool statistics. Check them out:

  • 99% of texts are viewed, 83% within 15 minutes. It’s safe to say that the response and action rates from sending text messages are extremely good.

helping

  • 70% of people have voted that they would like to receive text messages from causes that they care about!
  • More than 60% of nonprofits have never launched an SMS campaign. 

Another case study by GreenPeace highlights the results of two campaigns where they compared the use of SMS, Facebook, and email to reach their audience.

SMS vs. Facebook

A video campaign was posted to Facebook and shared through SMS. The video was watched by only 1.1% of the organization’s audience on Facebook, compared to 6% of SMS recipients who opened the video and watched it. That’s more than a 500% increase in response between SMS versus Facebook.

SMS vs. Email

They also compared results of the emails they sent out versus text messages people received in a campaign with a different call to action. People took action after receiving texts 5X more often than action taken after opening an email.

email, marketing, nonprofit, coffee shop, meeting, call to action, fundraising, tom hanks, meg ryan

You’ve still got mail.

It’s been over 17 years since Tom Hanks and Meg Ryan got to know each other through AOL. (Never mind that I suddenly feel old for referencing one of my favorite flicks!) Unlike many other digital forms of communication, email is still around and it’s been revolutionized to become a beautiful, mobile responsive experience with email campaign tools like MailChimp.

Email is still important. 

  • 1 in 6 donors who give from email are on a mobile device. And when the nonprofit’s site is responsive, mobile donations from email click-throughs went up to 18.5%. /npENGAGE
  • Over 80% of people will delete an email if it doesn’t look good on a mobile device. /Litmus
  • 91% of consumers check their email at least once per day on their smartphone, making it the most used functionality. /ExactTarget Mobile Behavior Report 
  • 75% of Gmail users access their accounts on mobile devices. Gmail now has 900 million users. /Google Report

A responsive approach makes all the difference.

Today the number of people accessing the web on mobile devices has surpassed the number of people using desktops.

Mobile digital media time in the US is now significantly higher at 51% compared to desktop at 42%. /eMarketer

It’s crucial to make sure both your email and your website are mobile responsive. When people touch a call-to-action button in an email or an SMS campaign to give to your cause, are they led to a clean, responsive donation page?

Here are a few more interesting facts:

  • 84% of online giving pages were NOT optimized for mobile in 2014. <Insert facepalm.>

double, fundraising, tips, marketing, 2015, year-end fundraising, giving, donors

  • Mobile responsive design doubles giving on mobile devices. /Donor Drive

mobile, search, statistics, responsive

  • 70% of mobile searches led to action on websites within one hour. That’s assuming that the website is mobile-friendly, otherwise 40% will choose another result. /TechCrunch Report

statistic, one in six, fundraising, mobile giving, donors, donations, nonprofits, nonprofit, agency

  • Among 343 nonprofits studied, an average of 9.5 percent of donations came via mobile devices. For the top one-fourth of nonprofits with the highest mobile-to-desktop giving ratio, that average climbed to 17.8 percent. That’s more than 1 in 6 donors on mobile./npENGAGE

 

“If you’ve created an urgency for your donors to act, don’t let a conversion slip away because your website is not optimized for mobile.” /npENGAGE

mobile users, responsive mobile design, mobile first, mobile facts

47% of donors give up because the online journey is too cumbersome and complicated.

 

 

mobile responsive, fundraising, workflow, customers, marketing, visitors, nonprofit, graphics, infographic, graphic

Stop giving away your people.

How are so many nonprofit organizations missing the mark in their online fundraising efforts? One of the biggest missed opportunities in online fundraising is not keeping your audience on your website where they can continue to be engaged.

So, what’s the cost when donors are pushed to third-party donation pages powered by PayPal or other online giving tools such as ColoradoGives.org? You might be surprised by this statistic:

  • According to npENGAGE 70% of website visitors abandon a third-party, non-branded donation page. /npENGAGE

A case study on RunningAhead.com compared the bounce rate of their off-site, nonbranded donation page to their new onsite branded donation page with content for re-engaging visitors in their mission. The offsite, nonbranded page saw a bounce rate of over 40% while their designed and branded donation page saw a bounce rate of less than 1%. That’s right, you read that correctly.

Keeping your clients on a donation page that is part of your website allows you to re-engage them after you’ve brought them there through an email or SMS call-to-action.

We’d love to hear from you.

What’s your fundraising plan? If you’ve implemented an SMS campaign, we’d love to hear about it! Leave a comment below!

Why Your Mobile Visitors Think You Don’t Care

Meg Delagrange - September 11, 2015

abandoned, non responsive, mobile, building, story, alice in wonderland

I slowed down as the voice on Google Maps directed me toward my final destination in downtown Denver. At this time of day, I would be lucky to find parking. I circled the block twice and fretted about the time I was losing. I got lucky when a car half a block away left its spot and no one else took it before I got to it and slid into place.

I glanced at my watch. Fifteen minutes should be enough time to find Save-N-Care, drop off my donation, and get back to my car, I thought.

I paid the meter and headed inside. Inside the foyer, I looked for the directory to make sure I was definitely in the right building. Something didn’t feel right. I finally spotted what I was looking for between the two elevator doors, so I reached for my binoculars. Remembering that I didn’t have a pair of binoculars, I realized how incredibly tiny the directory was.

When I pushed the elevator button, it didn’t light up, which I thought was weird. I pushed it again. And again. Then perhaps maybe twelve more times, until with a sigh, I relented and headed up the stairs. Two roaches were in a corner smoking a cigarette, and I high-tailed it up to my floor, slamming the door behind me.

A sign as tiny as Tom Thumb himself greeted me as I entered the hall. Still without my binoculars, I’m wasn’t sure what the sign was directing me to do. I stared down the hall, noticing the doors only came up to my waist. I blinked. What kind of Wonderland was I in?

I pulled out my phone to give Save-N-Care a call, but no one responded. “Forget this.” I hung up. “I’m not going to give my money to an organization that obviously doesn’t care about saving anything!”

This doesn’t actually happen . . . or does it?

Of course an actual physical organization wouldn’t have signs so small you would need a magnifying glass to read them or nonworking buttons or an entrance most people wouldn’t be able to fit through. However, this is the exact experience I encounter on over half of the nonprofit websites I visit from a mobile device. This is completely bizarre to me, considering that the first smartphone was invented over twenty years ago!

The connection between organizations and the humans they are reaching has been evolving. The potential for social change and new opportunities has never been more promising, yet so many organizations are not responding accordingly. Pun intended.

“The world is being re-shaped by the conference of social, mobile, cloud, big data, community, and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and it’s dramatically transforming the way we live and work.” —Marc Benioff

How many people use mobile anyway?

mobile design, mobile facts, responsive mobile design, mobile use facts, mobile users

  • 64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. For many, these devices are a key entry point to the online world. /The Pew Report
  • 67% use their phone to share pictures, videos, or commentary about events happening in their community, with 35% doing so frequently. /The Pew Report

mobile, search, statistics, responsive

  • 70% of mobile searches lead to action on websites within one hour. That’s assuming that the website is mobile-friendly, otherwise 40% will choose another result. /TechCrunch Report
  • People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. /Business2Community Report

5x

  • Customers are five times more likely to visit a competitor after having a frustrating mobile experience.
    /npENGAGE
  • 72% of web page views are on smartphones.

time-icon

  • You have 3–5 seconds on mobile to get a user’s attention. 55% of visitors spend fewer than 15 seconds on your website. Every second counts.

48% of users say that if they arrive on an organization’s site that isn’t working well on mobile, they take it as an indication of the organization simply not caring. /MarginMedia

Here’s the takeaway:

You have an incredible cause, a mission, that THING you are passionate about, and it is vital to the betterment of society. When people visit your website and it’s not responsive, it feels like you don’t care. How absolutely detrimental this is to your cause!

If you really care about your mission, make sure you are communicating that. You only get one chance to make a first impression, make it a good one.

If your visitors feel like you don’t care, we’d love to chat with you 

Also, check out our unique website building discovery process. 

Website Redesign Process: Breaking Through the Noise to Find the Vision

Meg Delagrange - August 5, 2015

design, web design, wordpress, nonprofit, social good, pixel perfect, new website, re-design,

Every website makes an impression on its visitors. Studies show that first impressions are 94% design-related since visuals are processed 60,000 times faster in the brain than text. A website’s first impression either informs and invites a visitor into its purpose, or it drives them away.

We recently took on the exciting project of reintroducing Bangla Ministries Worldwide’s website. Take a look.

Before:

before website design, redesign, wordpress website

The first time I met Bangla Ministries Wordwide’s original website, my curiosity assaulted me with questions.

  • Did I type in the wrong address?
  • How did I arrive at an alternative medicine website?
  • Or is this a foreign weather information center?
  • Wait, is this a spa?
  • Does anyone use this website?
  • Am I supposed to be here?

I was confused. I was distracted by a rainbow of colors, the large logo that clashed with every other element on the page, and the flower that was floating through the sky like the baby sun on Teletubbies. My first impression did not tell me anything about the mission of Bangla Ministries Worldwide.

As you may have noticed, this website design was not mobile responsive, limiting its use significantly since statistics tell us that 60% of people are now accessing websites from tablets and smartphones vs. desktop computers.

Our Denver web development firm was immediately excited to have the chance to break through the chaos of what was going on in this website and give it a clear purpose.

After:

wordpress website, after redesign, denver, bangla ministries, mission, organization, nonprofit website design,

By journeying through ideation methods in this website redesign process, we carefully chose key elements that would express the mission of Bangla Ministries Worldwide in one beautiful impression.

  • A Clear Headline and Subtext. Through a clear headline and thought-provoking subtext, the curiosity of visitors is now directed to knowing more about the organization.
  • Quality Imagery. Choosing vibrant, powerful images of real human beings brought mission-centered passion to the design without making visitors feel any pressure from the organization.
  • Simple Color Scheme. The combination of the two chosen colors in this redesign are bold, without being distracting, while also communicating the beautiful, royal essence of the culture this organization is reaching.
  • Mobile First Design. Every part of the design stacks seamlessly on smaller screen sizes. The chosen text sizes work for both desktop and mobile devices.

The design of this website now communicates the passion and mission that is so important to this organization.

 

Building thoughtful websites with clear intentions shows that you care, makes choices more comfortable, and leads to a better overall experience. —Clark Wimberly

 

The Website Redesign Process

 

Marisa talks about implementation: First, Bravo to Meg for the amazing job she did on the UX design of this site. One of her most mobile-friendly and impactful designs, it’s gotten rave reviews from other clients and fans of Wanna Pixel. I know it deserves them.

Developers and designers have almost been trained to accept that finished websites can never match the design. As a designer-turned-coder, my goal is to completely defy this assumption. There is a reason it exists, though. This can partly be because of the science of web and its limitations, and partly (and often even more limiting) can be the client’s misunderstanding what is important to a user, or wanting to cram non-fitting content into the design (we still love you, clients!). I’m proud to say that this website is about 99% true to the original design, and therefore, effective in delivering that initial invitation to hang around and see what the website is about.

To give an example of something that was lost, Meg did a beautiful job of wrapping the text around the veil on the Bengali lady’s head in the original design. It’s a calming, reassuring design trick. Like many well-designed elements, you don’t know it’s there, but you feel it. Design is all about balancing elements to all work together in one cohesive whole.

Bangla-after-web-2

But there were two problems.

The correct way of saying “The State of Bengali” is “The State of the Bengali.” Fair enough.

Two additional words were added after the build to the paragraph below the main heading.

So in the final live design, these edits to the verbiage created orphans on the main paragraph in some devices and made the title too long.

orphan

To fix the orphans, I had to limit the maximum width of the text box. With the width of the text box limited, the heading to paragraph balance was thrown way off, and looked rather silly. To balance the width between the two, and since the beautiful wrap was already lost, I broke the heading into two lines. This kept it from overflowing into the veil and it more closely matched the length of the paragraph. The two pieces looked balanced together, but not as balanced in relationship to the image. This is a great example of how what a client views as a “minor” text edit can completely throw a design off balance. Many hours are spent by a designer balancing the written word in a beautiful, designed way. (Of course, one of those edits was completely necessary.)

Final result:

 

beautiful web design

What do you think about this website design? Let us know in the comments.

Have a website project that you need help with? Reach out to us using the project form here.

Lies We Won’t Tell You

Part of our value statement is “we value integrity, honesty, ingenuity, open communication, collaboration, personal excellence, constructive self-criticism, continual self-improvement, respect for each other, and respect for design.” Here are a few lies we won’t tell you.

WE HAVE A SOLUTION FOR EVERY COMPANY
One of the things I (Nate) dealt with in past jobs is creating an illusion for our customers that we offered a wide variety of solutions which we in reality did not offer. It was a smoke screen we put out there as a company to entice customers who were looking at other well known branded solutions to consider our primary solution.

Some people feel that offering a “wide variety” of solutions makes them look like a more experienced solution provider. In reality it means they are minimally experienced in many areas.

We focus on a few well known, and well researched solutions that we feel best meet our clients needs. That doesn’t mean we aren’t intimately familiar with other solutions or that the solutions we have selected will work best for all organizations. If our solution isn’t the right one for you, we are going to tell you and give you a recommendation of where you will find the best solution for your needs.

YOUR MARKETING STRATEGY IS GREAT
I say this sort of tongue in cheek because you might actually have a great brand and marketing plan. I like making people feel good. I would love nothing more than to tell you that your branding strategy and marketing plan is spot on! However, lying to you about the quality of your brand or marketing plan isn’t going to help anyone long term. Don’t feel bad though. I wouldn’t bring a criticism that I didn’t also have a solution to.

Our talent is taking a data driven approach to analyzing your current branding, technology, and marketing plan and maximizing your efforts to reach your audience and grow your organization!

YOU CAN'T DO THAT
This one is a little interesting. There may be many reasons why you shouldn’t do that or what you are asking for may not be something that we are prepared to do with our team, but we won’t tell you that you can’t do something. We’ll always be ready to explore the best option for what you are looking to achieve and at the very least, point you in the right direction.

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